There is a new Levi's campaign where the tag line is "Live Unbuttoned." I decided to change my topic to the history of Levi's campaigns, starting from back in the day (maybe 50 years?) when the actual JEANS were being advertised... until today where it's really the sex that's being sold. The commercials basically consist of a man and a woman taking each other's jeans off. Also, I've observed that in the transition from the old advertising to new advertising, it used to be women sexualized in the jeans commercials, yet now it is both male and female, which results in selling the sexuality or sexiness of the jeans instead of the jeans themselves.
It should be interesting...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment