Gender in the Media

"Sex in the Media" refers not only to genders, but also sexual references. A prime example of advertising taking advantage of the attraction to sex in media is the Cadillac commercials. There are multiple commercials that Cadillac has put out recently, featuring both women and men. One in particular features a woman trying one of the cars, saying something along the lines of how it is not about the different features of the vehicle, but that the real question is, "When you turn your car on, does it return the favor?" This woman uses a very seductive, sexy voice, and is dressed rather seductively as well.
There is another commercial featuring a man, who says the exact same line, but he just doesn't pull it off nearly as well. The point is that women are used in advertising to sell by being seductive and suggestive. Our culture has taught us that things like this commercial are supposed to make us want the product... which is sad, but true! When a man sees that commercial, obviously he will be attracted to the women, and therefore attracted to the product (in theory.) When a woman sees the commercial, she is attracted to the product and the idea of looking as attractive as the young woman featured in it.
It was just interesting to me to see how advertising and media take advantage of the things people are attracted to. A man wants to see a woman that looks like the one in the commercial; a woman wants to look like the woman in the commercial... funny how advertising works, isn't it!